Fenwick is a B2B writing and design studio that's making marketing is more meaningful

We believe that if you want to run effective B2B marketing, it must saturated with meaning. Audiences won't settle for less. They now expect a certain level of intellectual honesty, creativity, rawness, and engagement with the world at large. They want you to stand for something unique on their behalf.

That means you need to be in the business of producing quality information, reports, guides, and respite so good, they're worth paying for. That means drawing upon your data or experts to create a true informational advantage.

Do that at the company level and it makes trustworthy marketing. Do that a societal level and you get companies contributing to a more orderly and just society. If everyone really served their buyer with this sort of vigor, we could turn that $1 trillion torrent of advertising dollars into something akin to education and actual help. We could start to generate wisdom, not just knowledge.

Really imagine that—a reality where rather than play the grim pay-per-click slot machine, the biggest B2B companies funded essays and art. Where they actually furthered the human project.

Yeah it's a big idea and we can’t do it all alone. We need your help. Become a purveyor of meaning with us. Study. Save. Think. Write. Design. Lead your company into imbuing its campaigns with the spirit of something greater—where readers feel they’ve stumbled upon the inner workings of the world and grasp—with epiphany—a bit of its meaning.

Some people call that “creating content.” But there's a layer above. Let's aspire to more.