OUR METHODOLOGY: LONGVIEW
We owe all our best client stories to this process
We call our methodology Longview. It's a collection of work principles, playbooks, and templates your team can borrow.
The Longview process is rigid and if we seem difficult, please forgive us—it's how we assure your smashing success.
The Longview process is rigid and if we seem difficult, please forgive us—it's how we assure your smashing success.
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We live by 24 principles
- Active Awareness
- Artisan Uprising
- Containers for Feedback
- Creative Restraint
- Describe the Dream
- Endgame
- Go Slow to Go Fast
- Informational Advantage
- Interpretive Generosity
- Kindness is a Critique
- Known Unknown
- Longview
- Making Sense of Making Sense
- Masterful Insights
- No Creative by Committee
- No Random Acts
- Participatory Narrative
- Share the Lore
- Storytelling Matters
- Strong Defaults
- Truth Seekers
- Uncommonly Clear Communication
- Work in the Open
- Writing x Design
We scope carefully
Before we begin, we'll ask what already exists.
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WE ALIGN ON WORK LANGUAGE
It’s vital that we all enter this speaking the same language of work. Upon kickoff, we discuss:
- Who’s involved?
- Who approves what and when?
- How will we measure success?
- What would constitute a smashing success?
We toggle between three creative workflows
It's a waterfall—identity, then creativity, then production.
Who are you and what do you offer?
IdentitY
Assess → Adapt → Adopt
What does your audience need to hear?
CREATIVITY
Origin → Reality → Originality
What’s the very best asset we can create in scope?
Production
Ideas → Style → Details
WE’LL GUIDE YOU AT EVERY STEP
Our methodology aims to use your time wisely. We’ll only ask for essential reviews and will set what we call a “container for feedback” which explains what’s needed.
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The result is remarkable work
We are on a mission to help 40 million creatives make marketing meaningful
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