The course:
Uncommonly Clear Writing

This course will teach your team to generate remarkable ideas and communicate them with uncommon clarity. When you train your team to write, you increase conversions on every page, free your people from waiting on contractors, and cut your own editing work by 40%.

The next cohort starts September 15, 2025.

Our flagship course

Screenshots of videos and diagrams from the Fenwick writing course uncommonly clear writing

TRAIN YOUR TEAM TO THINK WITH NEW CLARITY

Writing is thinking. By learning to think clearer, your marketers and writers will gain new powers of persuasion. By the end, they'll have memorized three questions they can ask to make anyone’s writing clearer—theirs or others’.
  • 3 lessons
  • 3 weeks
  • 6 live group sessions
  • Toolkit with frameworks and guidance
  • Yes it covers AI (bonus session)
THEY'LL WRITE LIKE THIS

There are three lessons

Your team will complete them over three weeks in our learning platform and via Zoom.
1.
Be Precise
How can you say precisely what you mean?
  • Welcome
  • A lesson in precision
  • Exercise
  • Bonus session: Big ideas
1.
Be consise
How can you convey more with fewer words?
  • Welcome
  • A lesson in consision
  • Exercise
  • Bonus session: AI tools
1.
Be Easy
How can you make your writing effortless to read?
  • Welcome
  • A lesson in ease
  • Exercise
  • Bonus session: Persuasion
It takes less than an hour per day because they'll apply the lessons to their real work.
Week 1 takes four hours
  • Read welcome note (10 min)
  • Live course opening (30 min)
  • Take pre-assessment (2 min)
  • Discuss live (30 min)
  • Discuss in Slack (30 min)
  • Complete exercise (1-2 hrs)(Optional bonus session)
Week 2 takes three hours
  • Read second lesson (20 min)
  • Discuss live (30 min)
  • Discuss in Slack (30 min)
  • Complete exercise (1-2 hrs)(Optional bonus session)
Week 3 takes four hours
  • Read third lesson (20 min)
  • Discuss live (30 min)
  • Discuss in Slack (30 min)
  • Complete exercise (1-2 hrs)
  • Take post-assessment (2 min)
  • Live course closing (30 min)(Optional bonus session)
  • Receive your certificate

CLEAR WRITING CAN HELP YOUR TEAM STAY COMPETITIVE

THIS COURSE IS EFFECTIVE BECAUSE IT IS SIMPLE

  • Memorize three questions to better edit oneself and others.
  • Use practical exercises to get unstuck and improve writing quality.
  • Learn strategies for collaborating with others (and averting 11th-hour edits).
A screenshot of Fenwick's Slack discussion group for b2b writers and b2b marketers for the writing course

THIS COURSE IS AN INVESTMENT IN YOURSELF

  1. Freelancers tell us they’re able to charge more
  2. Content marketers say they are more trusted
  3. Executives say they’re better able to manage creatives
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