Help your team write with uncommon
clarity
This course can teach your team to write clearly and confidently. These fundamentals are essential for fighting slop. When your team can write, you'll edit less. You won't need as many contractors, and their copy will actually convert.
Send them through the three-week self-guided version and start seeing results next month.
This is our flagship course
we tRAIN YOUR TEAM TO THINK
Writing is thinking. This course will give your marketers and writers new powers of persuasion. By the end, they'll have memorized the three questions anyone can ask to make marketing copy more compelling.
After this course, writers are:
After this course, writers are:
- 40% more concise
- Routinely able to to rewrite landing pages for 117% higher conversions
- Far more likely to earn praise from readers
- Far less likely to make grammatical errors
- Better able to interface with execs and experts
THEY'LL WRITE LIKE THIS
A full education in three lessons
Via our learning platform, Slack, and Zoom, in just three weeks
1.
Be Precise
How can you say precisely what you mean?
- Welcome
- A lesson in precision
- Exercise
- Bonus session: Big ideas
2.
Be concise
How can you convey more with fewer words?
- Welcome
- A lesson in concision
- Exercise
- Bonus session: AI tools
3.
Be Easy
How can you make your writing effortless to read?
- Welcome
- A lesson in ease
- Exercise
- Bonus session: Persuasion
It takes less than an hour per day because they'll apply the lessons to their real work.
Week 1 takes four hours
- Read welcome note (10 min)
- Live course opening (30 min)
- Take pre-assessment (2 min)
- Discuss in Slack (30 min)
- Complete exercise (1-2 hrs)(Optional bonus session)
Week 2 takes three hours
- Read second lesson (20 min)
- Discuss live (30 min)
- Discuss in Slack (30 min)
- Complete exercise (1-2 hrs)(Optional bonus session)
Week 3 takes four hours
- Read third lesson (20 min)
- Discuss live (30 min)
- Discuss in Slack (30 min)
- Complete exercise (1-2 hrs)
- Take post-assessment (2 min)
- Live course closing (30 min)(Optional bonus session)
- Receive your certificate
CLEAR WRITers can then help their peers
“I’ve found myself rewriting text messages to be clearer already and it hasn’t even been 24 hours.”
Chase Banger
Marketing Manager
“I’ve learned a ton from the exercises and I have already seen small, immediate changes in my writing.”
Brian kerr
Practice Manager
“I’ve found myself editing my work and other’s more carefully. Slowing down. Asking, ‘What does this really mean?’”
Rhonda O’Connor
Director of Marketing
THIS COURSE works BECAUSE IT IS so SIMPLE
- Memorize three questions to better edit oneself and others.
- Use practical exercises to get unstuck and improve writing quality.
- Learn strategies for collaborating with others (and averting 11th-hour edits).
“I cut down an 891-word story to 390 words. I was surprised to find opportunities to reduce or delete source quotes without impacting the message. Fantastic exercise!”
ALLISON TROUTNER
B2B Content Writer
your team gets a COMMUNITY OF LIKE-MINDED writers TO SUPPORT their GROWTH
You’ll get to join our writing Slack group for advice, job opportunities, and to share your work. Some say this alone was worth the cost.
THIS COURSE IS a better investment than any martech tool
- Freelancers tell us they’re able to charge more
- Content marketers say they are more trusted
- Executives say they’re better able to manage creatives
WHY YOU SHOULD TRUST US
For 10 years, the Fenwick team has been writing and designing for companies from Salesforce to Shopify. There’s a reason we come recommended by Bessemer Venture Partners, Scale Venture Partners, and MKT1.
This course is the accumulation of knowledge gained on all those projects.
This course is the accumulation of knowledge gained on all those projects.
“Fenwick is like a favorite babysitter—I want to tell everyone, but I don’t want them to not have time for me anymore.”
CHRISTINE FARRIER, B2B
Marketing Leader
