Marketing articles are absolutely riddled with statistics that are on their face, fake. Which, if you follow them a few clicks back, go nowhere. This isn't good for building trust and there's an easy way to do something better.

So, how do you save your marketing operation? The answer may force you to look inward—at yourself and your organization. In this treatise, I’ll offer you three reasons why your marketing operation may be ineffective and what you can do about it. Then we’ll explore how by making your employee experience better you’ll vastly improve your marketing outcomes in the process.

A good B2B marketing playbook offers, 'If this, do that" templates so marketers needn't waste time reinventing every single time. Let's take a look at how to build one.

AI tools aren’t going away. So we posed ourselves the question: Is there a trick for collaborating with AI tools? Using a designer to play creative director, can we get AI to produce the kinds of images we want using just a written prompt?

I’m a freelance creative marketing writer and journalist. I work with agencies, startups, legacy publishers and nonprofits to shape conversation and culture in the tech, arts, education, and restaurant spaces. I have 8+ years of strategic storytelling experience across web, social, email, print and paid media, plus some post-production, design, and visitor experience expertise.

I’m a bug specialist with an academic background. I deploy my talents to make these small creatures more noticeable to human eyes and ensure that their needs are better respected in the way we modify our environment as a species.

Marina began her professional career as a journalist 15 years ago with the goal of creating and sharing new media narratives. She worked as a writer, editor, and reporter for a variety of publications including The Wall Street Journal, Vice, INC., Architectural Record, CORE77, Planet, Prophecy and Mother Jones. Marina was recognized as one of Huffington Post's "40 Top Latinos in American Media" for her groundbreaking work as editor of WSJ's innovative The Accelerators forum.