Amazonia's living river brand

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Recorded by

Chris Eden

April 11, 2026

Identity

Sarovsky

Via LinkedIn from Ryan Summers.

NEXT INSPIRATION

A stunning brand identity system—watch the video linked above, also here. This is one of those ideas that is profound because it is simple. A true narrowing down to essential forms and meaning.

Chris Eden

Co-Founder at Fenwick

I believe the best ideas lurk outside the office. I delight in precise language and snugly fit systems. As Fenwick's creative director, I help clients produce campaigns of uncommon clarity. As editor of The Rewild, I'm out seeking inspiration at its source.