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Chris Eden

Co-Founder at Fenwick
I believe the best ideas lurk outside the office. I delight in precise language and snugly fit systems. As Fenwick's creative director, I help clients produce campaigns of uncommon clarity. As editor of The Rewild, I'm out seeking inspiration at its source.
Working with me
  • I respond well to logic and total candor
  • I want the feedback—especially tiny stuff
  • Give me the bad news straight up
  • Please no DMs—let's work in the open

Recent Articles

A pilgrimage to headwaters ⑆

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Chris Eden

Undeep ⑆

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Chris Eden

A truth obsession ⑆

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Chris Eden

Five ways to get approval from your reviewers

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Chris Eden

The souls of San Francisco

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Chris Eden

A quick trip back in time

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Chris Eden

Editor's letter: On rewilding

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Chris Eden

Out beyond the idea of corporations

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Chris Eden

How to become a content writer

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Chris Eden

The CMO who never wasted a content cent

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Chris Eden

How a business writing course changed my life

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Chris Eden

The 5 forces that make anyone's business writing a bore

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Chris Eden

AI remains an awful marketer but admirable assistant

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Chris Eden

Can we stop it with all the marketing emergencies?

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Chris Eden

What is B2B copywriting?

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Chris Eden

How to become a freelance writer according to one who's billed $5M

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Chris Eden

How much do copywriters make?

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Chris Eden

What is a content marketing playbook? (Step-by-step)

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Chris Eden

What is a B2B writer?

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Chris Eden

What even is is content marketing?

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Chris Eden

How to write a newsletter people love to open

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Chris Eden

Passive aggressive popups and other forms of marketing self-sabotage

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Chris Eden

A more ideal content writing process [with diagrams]

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Chris Eden

The great big B2B writing opportunity

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Chris Eden

The hardest way to write headlines is also the best

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Chris Eden

Why writing skills make you an SEO wizard

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Chris Eden

Writing better headlines? Start with blog branding

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Chris Eden

Why research isn't optional—stand your content writer ground

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Chris Eden

From songwriter to CMO: An interview with messaging master Jeffrey Pease

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Chris Eden

How to build a content backlog to kill others' ideas (kidding but not kidding)

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Chris Eden

How we turn prose into sales pipeline

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Chris Eden

How to beat writer's block (according to a teenage witch)

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Chris Eden

Content operations is essential and invisible until it breaks

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Chris Eden

The path to narrative-market fit—a conversation with Christine at Bessemer

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Chris Eden

Content quality is sheer simplicity—a conversation with Suhas at Coupa

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Chris Eden

Purge ruthlessly every six months—Ryn Bennett is a content savage

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Chris Eden

Messaging four audiences at once? Yoni has ideas

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Chris Eden

Stop treating designers like a vending machine

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Chris Eden

There's really no such thing as a designer

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Chris Eden

The 50,000-eyeball open rate—a newsletter story

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Chris Eden

No more "make it pop": A marketer's guide to design feedback

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Chris Eden

We are on a mission to help 40 million creatives make marketing meaningful

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