What's the opposite of a viral idea? Some ideas operate in the opposite manner—they resist sharing. They resist remembering. Like that restaurant you love but whose name you can never recall. The wisdom that society has known for thousands of years but never seems to be able to apply. In Antimemetics, artists Leïth Benkhedda and Nadia Asparouhova explore the "anti-meme," or the idea that cannot spread.
